Stanford Blood Center Kicks Off #EverydayBrave Campaign

October 8, 2020
Attention News Desk: Press Release (for immediate release)
MEDIA CONTACT:
Ross Coyle | 650-725-3804
rcoyle@stanford.edu

STANFORD, Calif. — Stanford Blood Center (SBC) is launching a special campaign to help spread the word about blood donation: #EverydayBrave. When you give blood at any SBC donor center or mobile blood drive during October, you’ll get a limited-edition #EverydayBrave face mask as a thank-you. We encourage you to wear your mask as a form of advocacy and as a way to spark interest or start conversations with people in your community who may be on the fence about giving blood. There is no one better to talk a prospective donor through the donation experience than you!

Don’t have to be a superhero to help patients; All donors in October get limited-edition SBC face mask!

“Blood donors are often hailed as ‘superheroes’ for their impact on the lives of local patients and their families. And, while it is true that donors make a huge difference, you don’t need to wear a super-suit and cape in order to be a blood donor,” said Harpreet Sandhu, CEO of Stanford Blood Center. “For someone considering donating for the first time, the process can seem daunting and even a bit scary. That’s why we want to help people in our community who have never donated before to understand that giving blood doesn’t require a big ‘S’ on your chest. It’s an everyday sort of bravery. A simple act that gets easier the more you know about it and the more you do it.”

Fall can be a particularly difficult time of year to get blood donors to come in. There are plenty of reasons to be concerned about the world around us right now, but giving blood is a safe, approachable, meaningful way for us to come together and make a positive, life-saving impact.

“For someone who has always thought about donating blood but is a bit unsure, this is a great time to take the leap with just one small act of everyday bravery,” said SBC Spokesperson Ross Coyle. “This is an awareness campaign, so the more people who participate, the more we are able to reach new people who have never donated before — and, ultimately, the more patients we can support through blood donation.”

We encourage donors to take a picture in their #EverydayBrave mask and share it publicly on social media with #EverydayBrave to be featured on EverydayBrave.com and on our social media pages.

To learn more about giving blood, please visit stanfordbloodcenter.org/first-time-donor-information.

Please visit stanfordbloodcenter.org or call 888-723-7831 to schedule an appointment at one of our donor centers or mobile drives.

About Stanford Blood Center

Stanford Blood Center (SBC) is an independent, community blood center that supplies blood products and testing services to multiple Bay Area hospitals and is a recognized leader in the fields of transfusion and transplantation medicine. SBC was created at the Stanford University School of Medicine in 1978 to meet the complex transfusion and transplant needs of Stanford Health Care and Lucile Packard Children’s Hospital Stanford, as well as provide clinical trial services and specialized blood products for researchers. Today, the center remains locally focused, serving community hospitals, patients and donors, while contributing to research and advancement that impact the world at large. More information is available at stanfordbloodcenter.org.