Categories for Community Partners

Laughter, It’s Good for the Heart

November 9, 2011 at 11:29 am
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By Julie Ruel, Social Media Manager, Stanford Blood Center

Being happy in life is a goal that many people across the globe have in common. So how is it then that we achieve happiness? Over the last decade or so, this has become a hot topic. Psychologists have plunged into the science of what brings people happiness and how to make it sustainable.


The Safe Blood Africa Project: Background

October 19, 2011 at 11:38 am
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By Amanda Baker, Communications Intern, Stanford Blood Center

Communities around the globe require a safe and plentiful blood supply, and the need for blood transfusions affects patients worldwide. With this in mind, Stanford Blood Center, along with Sacramento's BloodSource and Northern California Community Blood Center, is teaming up with the Safe Blood Africa Project to bring safe blood programs to Nigeria.


The B.E.S.T. Insights

October 14, 2011 at 11:55 am
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By Julie Ruel, Social Media Manager, Stanford Blood Center

The marketing group at SBC recently had the privilege of working with a group of students at the Stanford Graduate School of Business studying brands and user experiences. The class, called B.E.S.T. (brands, experiences, and social technology), was given the task of observing consumers in a natural setting, evaluating their findings, then offering insights intended to help tighten the gap between what consumers need to make for a positive experience with a company, organization, etc. and what that brand offers.


In the Family

July 13, 2011 at 2:24 pm
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By Deanna Bolio, Public Relations Associate, Stanford Blood Center

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Fifteen-year-old Maya Israni has been around blood drives since she was no taller than the Canteen table. Today, Maya is the youngest blood drive coordinator for a community blood drive. Maya was six when her mother, Sonoo, hosted the first blood drive at Ladera Recreation District, which she did in response to the September 11, 2001 tragedy.


Maternal Connection

May 4, 2011 at 11:16 am
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by Michele Hyndman, Public Relations Manager, Stanford Blood Center Tweet I am thrilled that Stanford Blood Center is a sponsor of the inaugural Promise Walk for Northern California on May 7 to raise awareness about preeclampsia and generate funds for...


Everest-Size Friendships

May 2, 2011 at 11:28 am
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by Julie Ruel, Social Media Manager, Stanford Blood Center Tweet When Rob Chang, marketing manager at Sports Basement, called Stanford Blood Center four years ago regarding a potential partnership, we had no idea what he would bring to our organization...


Trish Leeper: Blood Drive Coordinator Extraordinaire

March 16, 2011 at 10:38 am
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Tweet By Erin Crager, Marketing Intern, Stanford Blood Center The purr of the Bloodmobile emits through crisp morning air. Parked just outside MIPS Technologies, its presence has become the norm here. Four times each year, blood drive coordinator Trish Leeper...


Increasing the Odds

March 9, 2011 at 2:07 pm
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By Julie Ruel, Social Media Manager, Stanford Blood Center Question: How might we increase the number of registered bone marrow donors to help save more lives? Katie Pfeiffer, Communications Director at the Haas Center for Public Service, recently invited me...


A Perfect Match

February 24, 2011 at 7:58 am
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Tweet By Julie Ruel, Social Media Manager, Stanford Blood Center Over the past five years, I’ve come to appreciate this time of year. Yes, wintertime at the office is very exciting around here! It’s the time of year when a...


The Real Winners

February 16, 2011 at 9:58 am
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In 2010, we introduced the Donor Cup; a friendly blood drive competition among some of the tech companies responsible for the very technology I rely upon throughout my day. Inspired by the World Cup soccer games, companies were invited to participate by scheduling at least four blood drives, one per quarter, during the year. Under the rules of play, they were ranked on their performance in a variety of categories, including percent of employee participation, percent of new donors, and highest total units collected.