Stanford Blood Center’s 2014 “Give Good” Campaign Dubbed a Blockbuster Success
By Kristin Stankus, Digital community and social media specialist
This winter, Stanford Blood Center (SBC) once again partnered with a fantastic local organization as part of our second annual “Give Good” campaign, aimed to help blood donations go further during the critical holiday season.
Give Good is aimed at providing donors the opportunity to support local patients in the community and also help SBC maintain an adequate supply of blood products. Blood centers often struggle during the winter holidays to maintain enough inventory to meet patient needs, due to travels plan, holiday engagements, and the flu, which often cause significant declines in blood donations.
An inspired partnership
We were pleased to partner this year with a terrific organization, BayKids Studios, whose mission is to help children facing long-term hospitalization heal through the power of filmmaking. For two weeks in December, donors were able to become an executive producer of a pediatric patient’s short film by donating blood: for every donor that rolled up his or her sleeve during the campaign, SBC made a donation to fund a patient film.
Success in numbers
Give Good magnet art created by a donor
We had 1,896 registered donors during the campaign and of those 166 were first time donors. SBC is grateful to our community for their support of the Give Good campaign. Because of our donor’s generosity, SBC was able to continue its mission to save lives and also help children heal sharing their stories through film. Please stay tuned for more news on the BayKids Studios patient films that you helped create, which will be announced on our website and social channels.
As an added bonus, the campaign inspired the creation of a Give Good storytelling book – available in center canteens for you to enjoy- and a website designed to allow our amazing donors, recipients, and staff to share their experiences with blood donation. Please visit sbcstories.org to read their inspiring stories.
Thank you again to everyone who helped us make this campaign a success and allowed us to continue to help save lives during a critical time. See you next year.